Creating a Successful Startup Venture Inside a Larger Organization
Ever wondered what it takes to create a successful startup within a larger company?
Lets compare two visuals. First, what it takes to create life as we know it:
Now lets look at what are the critical elements necessary for creating life within a large company:
There is an ‘I’ representing Innovation in the center of the picture.
The ability to attract and retain meaningful executive sponsorship, that is protective and supportive consistently, is a major factor we call the ‘S’ factor. When this S factor is missing or inconsistent or otherwise ineffective it results in significant friction against the internal startup, eventually resulting in its demise.