Big Company InnovationStartup Success Factors

Requirements for startup life in an existing company

Creating a Successful Startup Venture Inside a Larger Organization

Ever wondered what it takes to create a successful startup within a larger company?

Lets compare two visuals. First, what it takes to create life as we know it:

Reqts for life in the universe

Now lets look at what are the critical elements necessary for creating life within a large company:

creating business life in a company

There is an ‘I’ representing Innovation in the center of the picture.

The ability to attract and retain meaningful executive sponsorship, that is protective and supportive consistently, is a major factor we call the ‘S’ factor. When this S factor is missing or inconsistent or otherwise ineffective it results in significant friction against the internal startup, eventually resulting in its demise.

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